September Campaign · A New Generation of Greens

A New Generation of Greens: A Familiar Cup, A Different Leaf

Every September we introduce something to new customers who haven't met Tea'd Greens yet. This year we're doing it with one idea, said plainly: we're building a new generation of greens — not a supplement, not a powder, not a conventional tea, but something made from a leaf nobody else in Canada is using this way.

The idea in one line

A familiar cup. A different leaf.

You already know how to make the cup — hot water, a few minutes, done. What you haven't met is the leaf: the young, early-season leaf of barley, wheat and oat plants, grown on our farm in Bridesville, British Columbia, harvested long before anyone would think to call it grain.

Why "a new generation"

Greens have mostly been sold one way for the last decade: ground into powder, dropped in a shaker, gone before you can taste it. That's not a category we're trying to join. A new generation of greens means starting over with a different question — not "how do we get greens into a shaker" but "what happens if we grow, harvest and process the leaf the way a tea maker would?"

That question is the whole business. It's also the whole campaign.

Where the details live

We've written about the specifics elsewhere, and we'd rather point you to those than repeat ourselves:

• For the biology of the leaf itself — why the young leaf stage, why three cereal species — read What Are Young Barley, Wheat and Oat Leaves?
• For why we chose to keep the leaf whole instead of grinding it into powder, read Why We Chose a Whole-Leaf Infusion Format

This piece is about the idea holding all of that together — and where you can taste it in person this month.

Find us this September

The fastest way to understand a different leaf is still to try it.

• Penticton Farmers' Market — every Saturday in September (the 5th, 12th, 19th and 26th), 8:30 a.m.–1 p.m., 100 Block Main Street.
• Okanagan Feast of Fields — Sunday, September 13, 1–4 p.m., at Summerhill Pyramid Winery in Kelowna.